Preparation
Analysis of demand, competitors, website and advertising campaign goals.
Paid traffic
Yandex Direct and targeted advertising
I launch advertising campaigns with precise semantics, audience segmentation and control of the cost of real appeal.
Get media plan ↗Advertising with clear economics
I work through queries, negative keywords, audiences and ads, set up goals and check landing pages. The budget is allocated according to data, not intuition.
Start
Search, ad networks, retargeting and target audience segments.
Optimization
Site cleaning, bid adjustments and bid price improvement.
Stages
From media plan to optimization
- 01
Analysis
Demand, product and competitors.
- 02
Assembly
Segments, Keys and Declarations.
- 03
Start
Goals, rates and tests.
- 04
Improvement
Optimization by requests.
Questions and answers
Often asked
Briefly about important details of the service.
What budget do you need to start?+
The budget is calculated based on demand, cost per click, region and the amount of data sufficient to test hypotheses.
What is included in the Yandex Direct setup?+
Semantics, negative keywords, campaign structure, ads, analytics goals, bids and primary optimization.
Can I run advertising on an existing website?+
Yes, but before launching, the offer, mobile version, speed, forms and correctness of analytics are checked.
How often are campaigns optimized?+
Regularity depends on the volume of traffic. Requests, sites, audiences, conversions and cost of requests are analyzed.
Advertising launch